Models
The Five Twenty Five Lifestyle division is home to relatable, real-people talent for commercial and advertising work across Dubai and the UAE. These are the faces that bring authenticity to campaigns — from families, professionals and couples to characterful individuals of every age, size and ethnicity. Ideal for commercial photography, TVCs, social content, e-commerce, hospitality and corporate projects, our lifestyle models help brands connect with real audiences across the GCC. If you're casting natural, believable talent for an advertising campaign in Dubai or anywhere in the region, browse the division above or get in touch to start booking.
Lifestyle Talent FAQs
What is a lifestyle model?
Lifestyle models are commercially relatable talent — including families, couples, professionals and character profiles — used for campaigns where authenticity, warmth and real-world connection are important.
When should I book lifestyle models instead of fashion models?
Lifestyle talent is ideal for TVCs, social content, e-commerce, hospitality, healthcare, corporate campaigns and brand storytelling where the brief calls for natural, believable and audience-relevant faces.
Do you have talent of all ages and backgrounds?
Yes. The Lifestyle division includes a wide range of ages, looks, body types, ethnicities and family profiles, helping clients cast campaigns that reflect the diverse audiences of the UAE and GCC.
How does casting work for a lifestyle shoot?
Send us your brief, roles, dates, location and usage requirements. We will shortlist suitable talent, help arrange castings or self-tapes where required, and coordinate availability, rates and scheduling.
How much do lifestyle models cost?
Fees depend on the role, shoot length, location, usage and any specific requirements. Tell us how and where the content will be used and we will provide a tailored quote.
Can lifestyle talent be used for AI or synthetic content?
AI-related usage is not included in standard bookings. Any use involving AI training, digital replicas, face or voice cloning, synthetic media, avatars or dataset use must be agreed separately in writing before the booking.